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PUMA x Rihanna Introduce All-New FENTY Avanti LS

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Rihanna, a global icon celebrated for her music, fashion, and entrepreneurial ventures, has once again partnered with PUMA, a sportswear powerhouse with deep roots in football and street fashion. This dynamic collaboration brings a sleek, modern twist to a classic silhouette with the limited-edition FENTY x PUMA Avanti LS.

PUMA x Rihanna Introduce All-New FENTY Avanti LS
© PUMA x Rihanna FENTY

Few names command as much recognition and admiration as Rihanna’s. From her groundbreaking music career to her revolutionary ventures in beauty and fashion, the Barbados-born superstar has cemented her status as one of the most influential figures in the world. Her effortless ability to blend street style with high fashion makes her the perfect partner for PUMA, a brand known for its ability to fuse sports heritage with contemporary culture.

PUMA, with a legacy spanning 75 years, is a global leader in sportswear, designing and marketing footwear, apparel, and accessories that blend performance with style. Renowned for its innovations in football, basketball, motorsports, and beyond, PUMA has consistently pushed boundaries. The brand’s impact on streetwear culture, particularly through collaborations with designers and celebrities, highlights its unique ability to bridge sports and fashion—a characteristic perfectly reflected in the Avanti LS.

PUMA x Rihanna Introduce All-New FENTY Avanti LS
© PUMA x Rihanna FENTY
PUMA x Rihanna Introduce All-New FENTY Avanti LS
© PUMA x Rihanna FENTY
PUMA x Rihanna Introduce All-New FENTY Avanti LS
© PUMA x Rihanna FENTY

The Avanti LS is a fresh take on PUMA’s heritage silhouette, inspired by the legendary PUMA King football boot. Designed by Rihanna, the shoe is an elegant blend of football nostalgia and contemporary aesthetics. Its slim profile and luxurious materials make it versatile for any occasion, whether dressed up for a night out or paired with casual streetwear.

Crafted in royal blue suede, the Avanti LS features a cream Formstrip and golden accents that add a touch of opulence. A foldover tongue and short gum studs on the heel nod to the model’s football-inspired roots, while the natural rubber sole ensures both comfort and durability. Rihanna’s personal flair is evident in the playful blue colorway, reminiscent of her previous FENTY ventures and a testament to her eye for detail.

The Avanti LS draws subtle inspiration from iconic PUMA models such as the Mostro and Speedcat, as well as its predecessor, the original Avanti. This design evolution underscores PUMA’s ability to honor its legacy while staying at the forefront of fashion trends. By incorporating details that pay homage to football culture, the Avanti LS is a celebration of the sport’s influence on streetwear and fashion.

PUMA x Rihanna FENTY
© PUMA x Rihanna FENTY

This collaboration reaffirms PUMA and Rihanna’s shared vision: honouring the past while creating bold, fashion-forward designs for the future. With the Avanti LS, they’ve not just designed a shoe—they’ve made a statement. The FENTY x PUMA Avanti LS is available on January 16th at exclusively at PUMA.com

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