Few sneakers have left a mark on global culture like the adidas Superstar. Born on the basketball courts, immortalised on stages and streets, and forever linked to terrace style, the silhouette has become a universal language of sport, music, and fashion. The latest adidas campaign reaffirms that legacy—bold, monochrome, and loaded with star power.
Shot entirely in black and white, the campaign strips things back to the essence of the Superstar: timeless lines, three stripes, and pure cultural currency. It’s a nod to the shoe’s original colorway, but also to its ability to transcend eras and scenes.
To drive the point home, adidas has assembled a cast that reads like a who’s who of contemporary influence. Jude Bellingham and David Alaba represent football’s new and established guard. Stormzy brings the weight of UK rap culture, while Shygirl, Nina Chuba, Olivia Dean, and Rose Villain reflect the global music frontier. Film’s rising star Barry Keoghan, pop voice Angèle, and footballers Jules Koundé, Florian Wirtz, and Moise Kean round out a lineup that crosses borders and genres with ease.
From 80s hip-hop to 90s terraces to 2000s streetwear, the Superstar has been endlessly bootlegged, reworked, and reissued, yet it always feels fresh. The campaign’s visuals—anchored by the Firebird tracksuit—remind us that adidas Originals has long shaped the look and language of subcultures worldwide.
The Superstar isn’t just a sneaker; it’s a cultural code. And in the hands of this new generation, its story is far from finished.
