Blades 1989-90 is a photographic documentary by Bill Stephenson that follows Sheffield United and their supporters home and away during The Blades’ promotion winning 1989-90 season.
The limited edition A5 zine contains 39 colour and black and white photographs across 52 pages.
There were few sharper than The Blades and their army of loyal followers that glorious promotion winning season of 1989-90.
Bill Stephenson’s pictures bring life to the campaign that saw Sheffield United win their place back to the top flight for the first time since the mid 1970s.
It was a triumph toasted by the likes of celebrity fan, actor Sean Bean, downing a pre match pint alongside members of Sheffield United’s hard core firm, the Blades Business Crew, the BBC.
From the treatment room to the terraces, Stephenson did not miss a beat. Dave (‘Harry’) Bassett was at the helm, Brian Deane was knocking in the goals, and The Blades and their fervent fans backed them every step of the way.
Blades 1989-90 | Bill Stephenson
A photographic documentary that follows Sheffield United and their supporters home and away during The Blades’ promotion winning 1989-90 season.
A limited edition A5 zine containing 39 colour and black and white photographs across 52 pages.
Stephenson’s pictures provide a unique insight into all aspects of football club life during that era.
“They are intended to show the club as a cohesive family of passionate fans, players and management,” he said. “Devoted to the success of United.”
Throughout the season, Bramall Lane became a fortress, with local passionate support driving the team forward. The atmosphere on matchdays was electric, as fans rallied behind their beloved club. United would eventually finish the season 2nd, level on points but with a slightly inferior goal difference, to table toppers Leeds United – but enough for automatic promotion.
Bassett had arrived the season before and helped cement the foundations of the family club feel, finding time to attend all manner of social events, including a Miss Sheffield United presentation.
“As an outsider, I admired the sense of identity and purpose Blades supporters had. I could appreciate the rewards of belonging to a wider community of like minded people.”
Bill Stephenson
Sheffield United, the facts…
Sheffield United Football Club, commonly known as the Blades, is a professional football club based in Sheffield, South Yorkshire, England. Established in 1889, Sheffield United has a rich history and is one of the oldest football clubs in the world. The club has a loyal fanbase and a proud tradition. Their home ground, Bramall Lane, is one of the most iconic stadiums in English football. Originally a cricket ground, Bramall Lane became a football stadium in 1862, making it the oldest major stadium in the world still to be hosting professional football matches. Over the years, Bramall Lane has seen numerous renovations, with a current capacity of over 32,000 spectators. The stadium has been witness to many historic moments in football, and its iconic status is a testament to the enduring legacy of Sheffield United.
Why are Sheffield United called The Blades…?
Sheffield United Football Club, affectionately known as the Blades, earned their nickname due to the city’s rich history in the steel industry. “The Blades” is a direct reference to Sheffield’s reputation as a major producer of steel and cutlery during the 19th century, with the term “blade” specifically evoking the image of finely crafted steel blades. The nickname symbolises strength, precision, and resilience, qualities that the club has sought to embody throughout its history. Since adopting the nickname, Sheffield United has carried the spirit of the steel city onto the football pitch, forging a reputation for hard work, determination, and a never-say-die attitude, making “The Blades” an integral part of their identity.
Who were the Blades Business Crew (BBC)..?
The Blades Business Crew (BBC) was a group of hooligans associated with Sheffield United Football Club in the 1980s. Operating primarily during the 1980s and early 1990s, the BBC was one of the most notorious football hooligan firms in England at the time. The group was known for their involvement in football-related violence, particularly during the peak of football hooliganism. The Blades Business Crew gained a reputation for their organisation, size, and aggressive behaviour, often clashing with rival firms from other clubs. However, following a crackdown on football hooliganism and changes in the football culture, the BBC, like many other firms, gradually disbanded. Today, Sheffield United has moved on, distancing themselves from the violent aspects of the past, focusing instead on the positive aspects of the sport and its community.
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