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Matt Jones: Chester FC – Seals on Film

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Chester born Matt Jones has found his own way of recording events at his home town club, but admits in the early days he was lured by the neighbouring Premier League big guns.

Jones flirted with following Liverpool in his schooldays, with Michael Owen his idol, and Tom Ince (professional footballer and son of former Liverpool captain Paul Ince) in the primary school year above him.

Chester FC fans, Deva Stadium
“Raw passion for the game. Up the Seals!” Copyright: Matt Jones

He recalls Owen scoring against Charlton in the one Liverpool match he went to, in 2002, but from his seat in The Kop he couldn’t see a thing.

It was Chester’s Deva Stadium his father always took him to, and Jones couldn’t get enough of it.

“I soon got hooked,” he said. 

“Chester was my team. It represented me and where I grew up. It gave me an identity and since my first games back in the early 2000s I’ve never looked back.

Chester FC fans
“The chaos of a late winner. Got told off for flash photography this game. F*ck it. The limbs, pitch invasions and emotion. I’ll never be able to compose myself in these moments. Instinct takes over.” Copyright: Matt Jones

“Football is something that is ingrained into the fibres of this country.”

Matt Jones
Chester FC fans
“The spirit of Chester City is ingrained within the ‘new’ club. The passion and love will never go away. Those memories of football past will live on.” Copyright: Matt Jones
Chester FC fans
“After a close game against playoff winners, York City, I captured this image as it was such a contrast to the non-stop energy that was given for those 90 minutes. There’s something quite peaceful about it.” Copyright: Matt Jones
Chester FC fans
“Trust me when I say the players hear EVERYTHING you shout when on the terraces.” Copyright: Matt Jones

“My favourite memories of going to The Deva was the Saturday ritual of bacon butties for breakfast, grabbing my scarf and the long walk down Bumpers Lane. Taking in my surroundings; the smell of fresh laundry coming from the factory, the burger van and cigarettes. It’s stuck with me ever since. 

“It was always something I shared with my dad in terms of going to watch it until I made the swap to stand in the Harry McNally Terrace. The sound of the drums and singing was somewhere I wanted to be. I had to get involved. 

“I didn’t know anyone else who went to the games. A few weeks of speaking on the forums and ended up meeting a few lads to watch the game with. Fast forward about 15 years and the lad I originally met up with is now our manager! 

Chester FC fans
Adam Langan, Chester FC Director and above all, fan. “This is the face of our club. More clubs need to open their minds to fan ownership. Nothing quite like it. It means so much more.” Copyright: Matt Jones

“Underage drinking, away days on the train and all sharing that same passion was addictive.”

Matt Jones
Chester FC fans, Southport away
“My mates have been a rock over the years and have been huge supporters of the project. It’s been great to occasionally snap them and this was too good to miss. Food. Pints. Open terrace in the cold. Proper footy.” Copyright: Matt Jones

“It soon became a togetherness when we stood side by side on the terrace. Starting out at the front and graduating to the back and eventually becoming the drummer for a few years. 

“Underage drinking, away days on the train and all sharing that same passion was addictive.”

Chester FC fans, Deva Stadium
“Curzon Ashton away. If ever a game summed up the phrase ‘Chester, that’. A 90th minute, ex Chester striker Tom Peers chases down our keeper only for him to leather it right at him. Never have I seen a ball loop so highly and bounce into the goal. F*cking hell. If you don’t laugh, you’d cry.” Copyright: Matt Jones

Jones had dabbled in match day photography since 2010 when Chester FC rose from the ashes of Chester City, but the action on the pitch did not make the same impression on Jones the photographer as the atmosphere on the terraces.

“There’s 100 pictures of someone taking a freekick or going in for a tackle,” he explained, as he sought a different angle for his photography.

“I’d seen various photographers on Instagram do similar for their clubs and the one that really stood out was Tony Cole from York City,” he said.

“The raw emotion that was captured was felt through the images. It was at this point I knew I had to share Chester fans’ story.”

Chester FC fans
Copyright: Matt Jones

He was nervous about how he would be received by fellow supporters.

“Who wants a camera pointed in their face when watching football? ” he said. “It was a huge learning curve as film isn’t something to be wasted. It made me really think about what to shoot. 

“It resulted in one of the best images of the project so far. Capturing the perfect moment of joy between fans and players alike. 

“I keep learning every game and next season I hope to be more personal in my approach and photograph individual fans/groups during their matchday build up rather than just focusing on the crowd shots.”

Chester FC fans, Deva Stadium
“The early season optimism seeping away by the minute. I feel you mate. 3-0 home defeat to Curzon Ashton FC. Ex Chester striker seals the win yet again.” Copyright: Matt Jones

“Never have I seen a ball loop so highly and bounce into the goal. F*cking hell. If you don’t laugh, you’d cry.”

Matt Jones
Chester FC fans, Deva Stadium
Chester fans celebrate a goal against Farsley Celtic. “This was my first roll of film and I managed to capture arguably my favourite image of the season. It’s a perfect cross section of life as a Chester fan. Proper non-league ground, with fans and players celebrating in unison.” Copyright: Matt Jones

It all began for Jones as a seven year old on a family holiday in Wales. Armed with a disposable camera, he shot a whole roll on a field of cows, something his family have not allowed him to live down. 

He has obviously updated his gear considerably since then, now opting for a Canon SureShot Max and Kodak Ultramax 400 film

Chester FC fans, Deva Stadium
“Marcus Dackers. The breath of fresh air that we needed. 19 years old, 2.01m tall. A few wrote him off after game one, but my god did he grow into it. Joint top goal scorer and a fans favourite. One of those loan signings you just WISH was made permanent. Bright future in the game. This was him bagging against high fliers, Kidderminster Harriers.” Copyright: Matt Jones
Chester FC fans, Deva Stadium
“That man Dackers up close and personal. Seeing him grow as a player and gain confidence was brilliant to watch. He definitely warmed to the fans and after a failed knee slide he piled into the Mac.” Copyright: Matt Jones

“My first DSLR was an old Canon 10D which I bought off a family friend for £100,” he said. “It allowed me to explore and take endless photos whenever I went out. I even used it to photograph the local nightclub, Rosies. It survived a few WKDs poured over it. Don’t make them like they used to. 

“The Canon 700D which I have now and have owned since 2011 allowed me to capture my first Chester games and make some money through photography. It’s not been used as much since getting into film but makes the odd appearance every now and then.”

Chester FC fans, Deva Stadium
“Ooh baby do you know what it’s worth, Darren Stephenson’s the best on Earth! The silky Jamaican he knows what it means, taking Chester to the National League!” Copyright: Matt Jones

“The fans and players join together for a pint afterwards. You feel a part of the club, not just another customer that’s milked through extortionate ticket prices, endless merchandise and sh*te kick off times.”

Matt Jones
Chester FC fans, Deva Stadium
“Danny Livesey’s last appearance. Absolute rock at the back. Shed more blood than a UFC fighter. Was an absolute servant for Chester and coined the phrase #EmbraceTheShitness which galvanised the club when things weren’t going great.” Copyright: Matt Jones

His own inspiration In football terms goes way back to England’s 1966 World Cup Final, when one man, Gerry Cranham, had the foresight to turn his camera on Sir Alf and the England bench in the moment of victory.

He explained: “Out of the 27 photographers inside the ground that day, he was the only one to point his camera in the opposite direction and aim it at the bench rather than the players. 

“It was a risky move, which later proved to be genius. It’s an image people will never forget as long as they live.”

Another huge influence was Roy Stuart Clarke. Homes of Football. 

Chester FC fans, Deva Stadium
“Despair. Once again, Farsley Celtic FC away. 2-0. Pulled it back to 2-2 and another chance to go ahead goes begging. A running theme this season.” Copyright: Matt Jones

“My first DSLR was an old Canon 10D. It allowed me to explore and take endless photos. I even used it to photograph the local nightclub. It survived a few WKDs poured over it. Don’t make them like they used to.” 

Matt Jones
Chester FC fans
Southport Away. “Always an interesting fixture. Close games and usually sh*te weather. This was the first time I remember it being genuinely nice. Of course, it meant you couldn’t see any of the game due to the low winter sun piercing your eyeballs for 90 minutes. Probably for the best.” Copyright: Matt Jones

“A visit to the Football Museum turned into something I’d never forget. Seeing raw images on film of all levels of football. Not just of the action on the pitch, but off it. It was something I’d never seen before and it captured my imagination right away,” he said.

“Football is something that is ingrained into the fibres of this country and across the world. It’s the same game but each continent, country, city, town and village interprets that game in their own unique way. 

Chester FC fans
Sparse Terrace in Southport. “For those who want to inflict just that little bit more misery upon themselves and stand on the peripherals of the crowd. F*ck fun. We’re here for the pure love of the game.” Copyright: Matt Jones

“With Chester, our fan ownership model has brought about a new culture to the place. I own the club. My mates are on the board and the lad I stood on the terrace with is our manager. At what other club could you say that? 

“Pure football. It might not be very good at times but the unity and togetherness of the club more than makes up for that. The fans and players join together for a pint afterwards. You feel a part of the club, not just another customer that’s milked through extortionate ticket prices, endless merchandise and shite kick off times.”

Chester FC fans, Deva Stadium
AFC Fylde away. “3-0 at half time. This was number 2. Genuinely one of the worst decisions I’ve seen by a ref. Copyright: Matt Jones
Chester FC fans, Deva Stadium
“Kidderminster Harriers FC away has never really been lucrative. This season was the much of the same. The frustrations eventually came out.” Copyright: Matt Jones
Chester FC fans, Deva Stadium
“Bradford (Park Avenue) AFC was our last home game of the season. The traditional pitch invasion ensued and made for good photographs. This one stood out to me. An influx of kids have been watching this season and it’s refreshing.” Copyright: Matt Jones
Chester FC fans, Deva Stadium
“Chester has always prided itself on its youth set-up. Cal McIntyre who up until this year had managed the young lads and this image shows them doing a lap of honour with the League Title in his last season with them.” Copyright: Matt Jones
Chester FC fans, Deva Stadium
“The club have been great with the project and I was asked to come down and take images for the official launch of the new 22/23 home shirt. Absolute honour. Here is midfield maestro George Glendon modelling it.” Copyright: Matt Jones

“Our fan ownership model has brought about a new culture to the place. I own the club. My mates are on the board and the lad I stood on the terrace with is our manager. At what other club could you say that?”

Matt Jones
Chester FC fans, Deva Stadium
“Even as a fan owned club, never did I imagine that one of my mates would be a board member. So when the opportunity came up to represent the club at Darlington as an official I couldn’t turn it down. Here is an image of the lads warming up with a brew at half-time. Another loss in the North East but a great experience nonetheless. Great sausage and mash.” Copyright: Matt Jones
Chester FC fans, Deva Stadium
“Me and my Old Man. Not the most exciting but certainly the most sentimental picture. The one who got me into it all. Eternally grateful for the lifetime of pain and ecstasy ahead of me thanks to him. It was great to get a picture of us two together at a game.” Copyright: Matt Jones

Straight talking Jones is just as explicit when it comes to offering any advice to would be photographers.

“Just. Take. Photos. Go out and do it,” he emphasises.

“The worst picture is the one you didn’t take. There will always be someone better than you, or further along in their journey. Don’t compare yourself. Just do your own thing and carve out your own path.”

Matt’s photographs are available as high quality prints, and you can follow Matt’s work on his Instagram.

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