PUMA’s legacy in football runs deep – from the terraces to the world stage. The German sportswear giant, whose heritage was cemented by the legendary PUMA King boot, has long embodied football’s mix of performance and culture. Today, that spirit continues through collaborations that blur the lines between sport and style – the latest being with British luxury label Represent. Fronting the campaign is Aston Villa’s dynamic midfielder Morgan Rogers, a rising English talent with ambitions of making Thomas Tuchel’s World Cup squad.
Few brands have bridged the worlds of football and fashion quite like PUMA. The brand’s history is etched into the game’s DNA, with icons from Pelé to Maradona having worn the timeless PUMA King. That boot — sleek, minimal, and unmistakably elegant — became more than just equipment; it became a cultural symbol of how footballers could look as sharp as they played.
That same ethos lives on in PUMA’s latest collaboration with Represent, a luxury British label founded by brothers George and Mike Heaton in 2011. Represent has built its name on refined streetwear and meticulous craftsmanship, blending contemporary design with a distinctly British aesthetic. Together, PUMA and Represent have created a collection that reinterprets classic football silhouettes through a modern, minimalist lens — a love letter to British football culture.
Following September’s PUMA x Represent Speedcat release, the new capsule expands into both apparel and footwear. The lineup features reworked heritage pieces, from the King Indoor and Super Team to refined essentials like the T7 Knit Jacket, each rendered in Represent’s natural color palette. The collection captures the understated confidence of terrace style — where function meets quiet luxury.
Highlights include a utilitarian anorak-inspired jacket cut from robust twill, a sleek black bomber embroidered with Represent’s script logo, and a T7 jacket elevated with tonal details and branded hardware. The capsule’s clean lines extend to minimalist pants, a sling bag, and baseball caps, all nodding to match-day culture with precision and restraint.
Footwear takes on a sculpted, almost architectural quality. The Super Team is stripped back to pure form, with debossed branding and seamless construction, while the King Indoor returns in premium suede, marked subtly with Represent’s signature. These aren’t just shoes — they’re symbols of how football style continues to evolve while honouring its roots.
In Morgan Rogers, PUMA and Represent find the perfect embodiment of the collection’s energy — youthful, ambitious, and rooted in the modern British game. A creative midfielder with composure and drive, Rogers represents a new generation that bridges athletic performance and cultural awareness.
The PUMA x Represent collection launches October 11, 2025, via PUMA.com.
