Italian photographer Giordano’s goal is to record everything that happens around a football match. His stylish Instagram account Perchinoncrede, which takes in Italian football culture and fashion, provides the perfect platform.
Based in Salerno in Southern Italy, Gimmy Giordano has been focusing on local side Salernitana.
“Salernitana fans are fantastic,” he enthuses, “so every time it is exciting.”
The music video director, and photography enthusiast, shoots Kodak or Fuji film on his Olympus point and shoot camera.
“Taking photos in a stadium is not easy,” he said, “but with these photos it tells a football (story) that not everyone sees.”
AC Milan is his first love, despite his father and grandfather supporting Inter. Ibrahimovic is his favourite all time player, but as a youngster it was Shevchenko who inspired devotion to AC Milan.
“When I was a child I loved Shevchenko, He made me fall in love AC Milan,” he recalled. “The first thing I saw was Chiellini, in 2004, Salernitana versus Livorno, when I was seven years old.”
Giordano says his photography is continuously evolving and he finds inspiration from everything. A favourite picture of his is the packed terraces of fans displaying their scarves, and it’s moments like these that capture his imagination.
It’s about the fans, and their trends play a part.
“Fashion has always been in football, for example, the Hooligans, they dressed Fred Perry and Stone Island to blend in with the other fans, and this is just one example,” he said.
“Today even the teams are improving their kits, with ever more accurate designs, also through collaborations with famous brands.”
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Giordano’s pictures should inspire others to follow suit. He would like Perchinoncrede to become “a community for photographers and football fans”, something at Lower Block we share a passion for, and says aspiring photographers should find their own style.
“I would say to look around, get information, look at many photos, many photographers, and look for your own style.
“I take pictures even when I’m not working, because it’s a passion, and you have to feel that way too. For example, Perchinoncrede it’s a project that combines my two passions, football and photography, it’s not a job for me.”
If you enjoyed that, you may also like An eye for the Ultra, where photographer and Inter Milan fan Francesca Scandella focuses on Italian football culture and style.
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