For decades, adidas has been synonymous with originality—both on and off the pitch. From defining football culture with game-changing innovations to shaping streetwear movements, the Three Stripes have left an indelible mark. Now, adidas Originals takes that legacy forward with “The Original”, a campaign that celebrates the power of one to inspire a movement.

At the core of the campaign are three iconic silhouettes that have transcended their origins to become cultural cornerstones: the Superstar II, the Handball Spezial, and the Samba OG. These trainers—born in sport but embraced across music, fashion, and everyday style—have each sparked a wave of influence, proving that originality is timeless.

Collaborating with acclaimed director Thibaut Grevet, adidas Originals brings this vision to life through a striking short film. Grevet, known for his ability to blend sport, music, and fashion, captures the journey of those who lead the way—highlighting how their influence paves the path for thousands to follow. The film’s evocative visuals are set against the backdrop of the 1950s hit “Only You (And You Alone)” by The Platters, a fitting anthem for the idea that true originality begins with a single step.

This ethos of inspiration aligns with adidas’ deep-rooted football heritage, the brand has continuously defined what it means to lead—both in sport and culture. Just as football’s greatest moments start with a single touch, “The Original” reminds us that every movement begins with one.

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