adidas Originals, a cornerstone of football culture and terrace fashion, has joined forces with Sporty & Rich to reimagine the iconic SL72 sneaker. First introduced in the 1970s, the SL72 quickly became a favourite among football fans and casuals in Britain, gracing the terraces with its blend of style and athletic heritage. This latest collaboration channels the energy of that era, delivering a modern streetwear essential that pays homage to adidas’ legacy.
Sporty & Rich, the Emily Oberg-led lifestyle brand known for its vintage-inspired aesthetic, brings a fresh perspective to the SL72. The sneaker is presented in three thoughtfully curated colourways, showcasing high-contrast palettes that reflect the vibrancy of the 1970s. Constructed with a nylon upper, suede overlays, and leather stripes, the design stays true to its retro roots while embracing contemporary sensibilities. The result is a perfect blend of archival authenticity and modern-day relevance.
The SL72’s enduring appeal lies in its versatility. Originally designed for sport, its lightweight build and bold design have transcended athletic use to become a cultural icon. On the terraces of the 70s and 80s, it symbolised a seamless fusion of performance and style, a sentiment Sporty & Rich carries forward in this collaboration. From leisurewear to streetwear, the SL72 remains a timeless statement piece.
This collection marks another milestone in adidas Originals’ ongoing legacy as a football heritage brand, celebrated for designs that resonate across generations. The partnership with Sporty & Rich underscores a shared commitment to marrying the past with the present, creating pieces that are both nostalgic and forward-thinking.
The adidas Originals SL72 Sporty & Rich launches on November 23rd at sportyandrich.com and hits adidas.com, the CONFIRMED app, adidas stores, and select retailers on November 26th. With its striking aesthetic and historic significance, the collaboration is poised to capture the hearts of both sneaker aficionados and terrace fashion enthusiasts.
Founded in 2014 as a digital mood board, Sporty & Rich has grown into a lifestyle brand and magazine dedicated to celebrating design, iconic figures, and timeless moments. This collaboration further cements its reputation for creating pieces that emphasise enduring style over fleeting trends, perfectly complementing adidas’ storied history.
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