adidas Originals x Oasis

June 20, 2025

Oasis and adidas Originals Reunite to Launch 90s-Inspired Collection Ahead of Summer Tour.

In a move that’s set to ignite nostalgia and style in equal measure, adidas Originals and Oasis have officially unveiled their new collaboration, “Original Forever,” ahead of the band’s highly anticipated Oasis Live ‘25 world tour.

This marks more than just a fashion collaboration—it’s a cultural reunion. After years apart, the Gallagher brothers have come back together, both musically and stylistically, to celebrate 30 years of shared legacy with adidas. A brand rooted in football culture and street style, adidas now teams up with the Manchester City-supporting Britpop icons for a collection that reimagines classic 90s fashion with a modern edge.

The “Original Forever” campaign and “Oasis Live ‘25” apparel collection lean into the era that defined both the band and the brand. Expect a strong dose of terrace nostalgia, with updated takes on Firebird tracksuits, raglan-sleeve jerseys, coach jackets, and bucket hats—essential gear from Oasis’ early days, now co-branded and reintroduced in black, blue, and white colourways. It’s an unmistakable nod to the 90s football casual look that both Oasis and adidas helped popularise on and off the pitch.

With both Liam and Noel Gallagher being diehard Manchester City fans, the adidas partnership feels natural. The brand has long been a staple of UK football fashion, seen on stadium terraces and in music videos alike. The same gear worn on matchday Saturdays became the unofficial uniform of the Britpop era—a style Oasis personified better than anyone.

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Speaking about the launch, Chris Walsh, VP Brand at adidas, said: “adidas and Oasis share a story defined by originality and cultural impact, with roots that run deep and have long been entwined in the fabric of music and style. This official partnership represents more than just two icons coming together; it reignites a timeless piece of cultural music history.”

The collection doesn’t just reference the past—it updates it for a new generation ready to wear their love of music and football with pride. The Oasis Live ‘25 x adidas collection is now available online.