Burberry has launched a new campaign titled “It’s Always Burberry Weather,” featuring a star-studded lineup that includes England footballers Cole Palmer and Eberechi Eze, along with actor and Manchester United fan Barry Keoghan.
Founded in 1856, Burberry has long been synonymous with British outerwear, renowned for its craftsmanship, innovation, and enduring style. Over its 165-year history, the brand has evolved from creating garments to protect explorers in extreme conditions to becoming a staple in British fashion. Its iconic trench coats, jackets, and knitwear have become symbols of both functionality and elegance, often associated with the unpredictable British weather.
Burberry’s association with football is more than just a nod to the sport; it’s a reflection of its influence on British culture and street fashion. The brand’s designs have seamlessly blended into the world of football, where style meets passion, reinforcing Burberry’s role as a pioneer in both arenas.
The latest campaign is a celebration of Burberry’s storied past, bringing together a diverse group of talents from the worlds of film, music, and football. Alongside Palmer, Eze, and Keoghan, the campaign features high-profile figures like BAFTA-winning actor Zhang Jingyi, model Cara Delevingne, BRIT Award-winning musician Simz, and Academy Award-winning actor Olivia Colman. The campaign is shot in iconic locations across London and the British countryside, connecting Burberry’s heritage with contemporary British culture.
Central to the campaign are seven classic outerwear styles, reimagined with modern touches: the trench, the Harrington, the quilt, the puffer, the parka, the aviator, and the duffle. These designs reflect Burberry’s commitment to both innovation and tradition, combining elements that honor its past with details that cater to modern tastes and functionality.
The campaign highlights Burberry’s meticulous attention to detail in its outerwear collection. From the fluid cotton gabardine of the trench coat, updated with B-shaped hardware and exaggerated features, to the Harrington jacket lined with the Burberry Check, each piece is crafted to offer both style and practicality. The quilted jacket, puffer, parka, aviator, and duffle coat have all been reinterpreted with modern elements while staying true to their British roots.
These designs underscore Burberry’s influence on British outerwear, a legacy that extends to iconic explorers like Sir Ernest Shackleton, who relied on the brand’s durable gabardine. Each piece in this collection is a testament to Burberry’s evolution, combining its heritage with innovative materials and contemporary aesthetics.
This campaign reinforces Burberry’s unique position at the intersection of fashion and football culture, a space where style meets fan culture and lifestyle. The involvement of football stars like Cole Palmer and Eberechi Eze not only highlights Burberry’s influence on football’s casual fashion, but also celebrates the brand’s continued relevance in shaping the look of modern football enthusiasts.
Daniel Lee, Chief Creative Officer at Burberry, encapsulates the spirit of the campaign by emphasising the brand’s dedication to protection, functionality, and the outdoors. He states, “We are always inspired by our archive and the innovation and creativity of the brand. The campaign promotes the house’s silhouettes: protective and enduring.”
Burberry’s new campaign is not just a celebration of its outerwear but a tribute to its long-standing heritage in British fashion and football terrace culture. With global pop-ups, window displays, and in-store activations planned, “It’s Always Burberry Weather” is set to be a true testament to Burberry’s legacy of innovation, craftsmanship, and its enduring love affair with both fashion and football.
Explore the latest outerwear collection and discover more about Burberry’s heritage on Burberry.com.
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