Lionel Messi, widely regarded as one of the greatest footballers in history, is not only known for his unparalleled achievements on the pitch but also for his enduring influence in popular culture. His legacy goes far beyond his remarkable haul of trophies, including World Cup glory with Argentina, as he continues to captivate fans in stadiums, pubs, and homes around the world. Whether Messi is wearing adidas boots to lead his team to victory or inspiring conversations in bars and clubs, his iconic status transcends football.
This partnership with Bad Bunny – one of the biggest names in global music – underscores the powerful fusion of sport and music, two passions that unite millions. Bad Bunny, who has referenced Messi in his lyrics multiple times, has found a mutual admirer in the Argentine star. Messi’s playlist, featuring seven Bad Bunny tracks, reflects the deep respect between these two titans of culture.
The new collection includes two adidas staples: the F50 cleat, worn by Messi throughout his career, and the adidas Gazelle, a favourite of Bad Bunny. The collection merges adidas’ sporting heritage with a contemporary edge, using design elements inspired by Messi’s legacy, including gold tones reminiscent of his countless accolades and an X referencing the signature number 10 jersey. Both items represent more than just fashion or functionality – they are a nod to the powerful legacy that Messi and Bad Bunny have built across their respective fields.
“This campaign celebrates our fans. Seeing people who follow me and support me does more than just inspire me, it makes me feel very grateful. I always try to give everything I have on the pitch, so it’s great to see that there are people who appreciate that effort and always support me, even in bad times. Music is connected to many aspects of my life, and Bad Bunny is an artist who is never missing from my playlist.”
Lionel Messi
adidas’ ability to bridge the worlds of football, music, and fashion has made the brand a fixture not just on the pitch but also in the lives of fans everywhere – from stadiums to streetwear scenes. This latest collection celebrates not only the excellence of Messi and Bad Bunny but also the cultural impact of adidas as a brand that has shaped modern lifestyles for decades.
As football continues to inspire the terraces and the streets, and music shapes modern culture, this collaboration cements adidas as a brand that embodies both passion and creativity. The Bad Bunny & Messi Collection drops on October 26, inviting fans to join this celebration of two icons and the communities they inspire.
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