adidas’ longstanding connection to football culture takes a fresh turn this autumn with the launch of the SPZL F.C. collection, celebrating both the beautiful game and streetwear. The campaign, unveiled as part of the adidas SPZL 10th Anniversary celebrations, features none other than Jürgen Klopp, the celebrated Liverpool FC manager whose deep-rooted passion for football is mirrored in this new line.
The SPZL F.C. collection is more than just apparel; it’s a celebration of football’s essence, blending sport and lifestyle seamlessly. Jürgen Klopp’s involvement in the campaign, captured through the lens of iconic photographer Kevin Cummins and the creative direction of &SON, underscores the collection’s commitment to the grassroots spirit of the game. Klopp’s personal reflections on football, paired with his admiration for the brand, are woven into a visual narrative that pays homage to the sport’s purest moments.
The collection boasts an array of meticulously designed pieces. A standout is the sleek grey track top and matching track bottoms, offering both style and comfort. For those seeking versatile options, the collection includes a soft cotton long sleeve polo and a crewneck, alongside a durable CORDURA®️ parka designed to withstand the elements. Each piece is adorned with distinctive SPZL F.C. branding, elevating the collection’s appeal.
Gary Aspden, the visionary behind adidas SPZL, continues to push the boundaries of football fashion with this latest collection. Aspden’s dedication to merging sport and lifestyle is evident in every piece of the SPZL F.C. line, which reflects his profound understanding of both football culture and high-end design. His creative direction has once again ensured that this collection resonates with fans and fashion enthusiasts alike, bridging the gap between the pitch and everyday style.
The SPZL F.C. collection’s campaign is brought to life through the work of renowned photographer Kevin Cummins, known for his striking and evocative imagery. Cummins, alongside the team at &SON, has captured Klopp in a way that celebrates the essence of grassroots football. The photos are not only a testament to Klopp’s genuine love for the sport but also an artistic portrayal of football’s unpretentious roots. This collaboration highlights the collection’s core message, paying homage to football’s purity while showcasing the innovative spirit of adidas SPZL.
In a nod to adidas’ football heritage, the SPZL F.C. collection also revisits two of the brand’s most iconic football footwear styles with a modern twist. The Made in Germany Copa Mundial SPZL features a premium leather upper with a foldover tongue and vibrant red studs and stitching, while the Mundial Team SPZL showcases a black leather upper with a new suede T toe overlay and the classic oversized tongue with ‘Mod Trefoil’ branding.
Additionally, the Lothertex SPZL trainer caters to fans and enthusiasts alike, offering a weather-resistant adi-Tex membrane perfect for winter’s chill. With its grey/charcoal/white colourway, this low-profile shoe complements the apparel collection while ensuring durability and style.
The SPZL F.C. collection will be available in limited quantities from September 17 through Confirmed and select retailers. With its blend of football tradition and cutting-edge design, this latest adidas SPZL release reaffirms the brand’s deep-seated connection to football fashion and culture.
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