C.P. Company has unveiled its Fall/Winter 025 campaign, “Sportswear, Not For Playing In”, a statement that reinforces the brand’s historic role in shaping the identity of terrace culture and football style.
Founded in 1971 by designer Massimo Osti in Bologna, C.P. Company pioneered a new vision of sportswear that broke away from pure performance gear. Osti’s concept was apparel as cultural code – garments that served as uniforms of belonging rather than technical kits. That philosophy became central to the way football supporters expressed identity, both inside the stands and on the streets.
From the late 1970s through the 1990s, C.P. Company’s jackets, goggle hoods, and military-inspired silhouettes became staples of terrace subculture across Europe. They were adopted not only for their function but for the meaning stitched into them: a badge of community, pride, and defiance.
The FW025 campaign extends that legacy with a short film capturing pre-match rituals, post-match celebrations, and the moments in between – where style carries as much weight as the final scoreline. The video is accompanied by a poem from John Joseph Holt, echoing the way sportswear has become armour, expression, and continuity between generations of supporters.
“For Monday morning armour and Friday night drama. For Saturday best And Sunday karma. For pre-match rituals. And post-match protection. The outward expression of inner values passed down through generations. To have and to hold. To comfort and console. To pick you up and take you home. Win some, lose some. Come rain, come sun. The match is not only won on the pitch.”
John Joseph Holt
“Sportswear, Not For Playing In”is a reminder that C.P. Company clothing has always been about more than sport. It is the language of belonging, binding global communities through shared codes of culture, ritual, and style.
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