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Footballs Backside | Behind the Beautiful Game

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The Raw Truth Behind the Beautiful Game | A Photographic Documentary by Paul Hands (2013-2014)

Football is more than just a game played on the pristine pitches of top-tier stadiums. It is a culture, a way of life, and a passion that connects millions of people across the United Kingdom. Photographer Paul Hands captures this essence in his striking photo series Football’s Backside, a project that takes an unfiltered look at the people, places, and unsung elements that shape the sport beyond the 90 minutes on the pitch.

Footballs Backside by Paul Hands
The Lone Keeper – FC Burbage. I won my first ever photography competition with this, making me the AOC student photographer of the year in 2014. © Paul Hands

“I’ve watched football all of my life, on the telly and at so many professional matches home and away. The one thing I get a buzz for is the atmosphere, I love what the game gives to life. The entertainment and the shared passion with friends and family is what it’s all about, the people.”

Paul Hands
Footballs Backside by Paul Hands
White Out – A surprise snow shower in May at Britannia Park in Burbage, Leicestershire. © Paul Hands

Paul Hands, a photographer from Hinckley, Leicestershire, and a lifelong Coventry City supporter, set out on a journey to document football in its rawest form. Over a six-month period, he traveled across the UK, capturing the unseen and often overlooked aspects of the game. His connection to football runs deep, having played the sport since childhood—whether on streets, grassy patches, or formal league matches.

“Spanning a six-month period, I travelled to various places around the UK to watch the game of football to record the culture the way I see the game. I’ve played football since I was a little boy. It started in the street, on grassed areas in the middle of our housing estate, on sloping hills, full-on matches on a pitch with about 20 on each side, plus for local teams in league and cup games.”

Footballs Backside by Paul Hands
Spot the Ball – Goal mouth action at FC Burbage but with no ball present. © Paul Hands
Footballs Backside by Paul Hands
Manager of FC Burbage in 2014, in disbelief at the weather but totally focused on the game. © Paul Hands
Footballs Backside by Paul Hands
FC Burbage, oldest player on the team, fought hard and got stuck in, knackered by the end of the match. © Paul Hands

Footballs Backside by Paul Hands
Barwell FC’s ground from the outside. © Paul Hands
Footballs Backside by Paul Hands
Barwell FC’s shop inside a portacabin at the edge of the pitch. © Paul Hands

The idea for Football’s Backside came while Hands was studying an HND in photography. A serious injury to both Achilles tendons meant he could no longer play football, so he found a new way to stay involved. Initially, he hoped to photograph games from the pitchside, but soon discovered the complexities of licensing and permissions. Instead, he turned his lens toward the ‘backside’ of the game—its grassroots, fans, and everyday culture.

“I wanted to go pitchside to photograph the football but discovered the ridiculous hoops needed to jump through, with very lengthy licensing rules. So I began making photographs around the backside of the game and one thing led to another, seeing me travel around the country to a few grounds and in search of anything football related.”

Hands’ work shines a light on the everyday heroes of the game—stadium workers, ticket sellers, ground staff, and the loyal fans who turn up week after week, regardless of the weather or the team’s position in the league table. His images capture the heartbeat of British football culture in its most honest form.

“I just wanted to show the truth around the backside of the game. To show the fans, the people that work behind the scenes, different views of the grounds, and to put my own spin on the game using photography.”

Footballs Backside by Paul Hands
Groundsman painting the lines on match day at Macclesfield Town FC. © Paul Hands
Footballs Backside by Paul Hands
Scene from one end of the pitch behind the stands at Macclesfield Town FC. © Paul Hands
Footballs Backside by Paul Hands
Ged Coyne – Best kit man in the world at Macclesfield Town FC. © Paul Hands

Footballs Backside by Paul Hands
Manchester City fan climbing down from hanging their flag at the Green Man pub in Wembley in 2013. © Paul Hands
Footballs Backside by Paul Hands
Steps from Wembley underground station, flooded with Man City and Wigan Athletic fans pouring out like a river. © Paul Hands
Footballs Backside by Paul Hands
Wembley ramps to get to the ground, filled with Manchester City and Wigan Athletic fans in 2013 for the FA Cup final, where Wigan won a late goal in the 88th minute to win the cup 1-0. © Paul Hands
Footballs Backside by Paul Hands
Kids playing on the steps to Wembley while the adults sank a few pre-match beers. © Paul Hands
Footballs Backside by Paul Hands
Car park attendant near to Wembley. © Paul Hands
Footballs Backside by Paul Hands
Man City fans in Wembley dressed as the invisible men. We didn’t see them at all on that day! © Paul Hands
Footballs Backside by Paul Hands
Man City fan holding a giant inflatable penis with the face of Sir Alex Ferguson stuck to the end. © Paul Hands
Footballs Backside by Paul Hands
Group of mates attending the Green Man pub in Wembley to support Man City versus Wigan Athletic in 2013. © Paul Hands
Footballs Backside by Paul Hands
Man City fan getting off the Tube in Wembley dressed as a Smurf. © Paul Hands

British football culture is a rich tapestry woven with passion, diversity, and tradition. Hands finds endless inspiration in its unpredictability and the people who bring it to life.

“It’s the most exciting game in British culture, in my opinion, and with the fact that 37 million people passed through the turnstiles of just the Premier League matches in a single season, how is it not interesting? The people come from all walks of life—posh ones, working-class grannies, and kids. We’ve got the lot, and there’s always some drama somewhere in the country within the game. I love people, watching them, studying their behaviour, movements, and enjoy seeing them in a positive light with the brighter side of life.”

One of the most defining moments of Hands’ project came when his photograph The Lone Keeper (at the top of this article) won a prestigious student photography competition. The recognition was not just personal but also a source of pride for his family.

“A favourite photo from the series has to be The Lone Keeper because in 2013, for which I won the AOC’s Student Photographer of the Year. I was invited to a big dinner and presentation evening in Birmingham and took my Dad, who was ever so proud of me.”

Footballs Backside by Paul Hands
Badge and scarf seller outside the Nottingham Forest ground on the day when Leicester City beat Forest 2-3 to gain promotion to the Premier League. © Paul Hands
Footballs Backside by Paul Hands
Bunch of kids playing football in a side street near the Nottingham Forest ground on match day in 2013. © Paul Hands

Footballs Backside by Paul Hands
Single fan watching the game at Barwell FC. © Paul Hands
Footballs Backside by Paul Hands
Journalist or supporter sitting in the press box at Barwell FC on a night game in 2013. © Paul Hands
Footballs Backside by Paul Hands
Night time landscape photograph with a view overlooking Leek Town FC’s ground during a match in 2013. © Paul Hands
Footballs Backside by Paul Hands
Macclesfield Town FC’s ground Moss Rose at night in 2013. © Paul Hands
Footballs Backside by Paul Hands
Two supporters on a wet and rainy night in the village of Barwell, Leicestershire. © Paul Hands
Footballs Backside by Paul Hands
Barwell FC v Bashley 0-0 in the Evo Stick League in 2013. © Paul Hands
Footballs Backside by Paul Hands
Kids jumping around and enjoying themselves at the Barwell v Bashley match in 2013. © Paul Hands

Football is about loyalty, and for Hands, that loyalty lies with Coventry City FC. It’s a connection that runs in the family, passed down from his father to him and his brother.

“I support Coventry City FC because I was born in Cov. My Dad’s a lifelong supporter, as is my brother too. I did of course as a kid support other teams until I came to my senses and realised what supporting your Dad’s team is all about.”

Football’s Backside is a love letter to the game and the people who make it special. Through his photography, Paul Hands reminds us that football is not just about the goals and the glory—it’s about the communities, the culture, and the countless untold stories that exist beyond the floodlights.

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