José Mourinho, one of football’s most iconic and celebrated managers, has added another feather to his cap with the launch of his own wine brand, aptly named ‘The Special One’. Known for his charisma, tactical brilliance, and unyielding pursuit of excellence, Mourinho now brings his passion for life and his homeland to the world of winemaking.

‘The Special One’ is a red wine meticulously hand-picked from the Douro region, one of Portugal’s most prestigious wine-producing areas. Renowned for its breathtaking landscapes and exceptional vintages, the Douro Valley offers a fitting origin for this debut bottle. As Mourinho himself expressed, the wine embodies the precision, quality, and excellence that have defined his career:
“As someone who values precision, quality, and excellence in every endeavour, I am proud to present ‘The Special One.’ Handpicked from one of my favourite regions in Portugal, this wine reflects the spirit of my homeland and my relentless desire to enjoy every moment in life.”
The label features the silhouette of Mourinho’s iconic 2004 Champions League celebration with Porto, a nod to his roots and his legacy as one of football’s greatest minds.
Mourinho announced his venture into winemaking with a video that cleverly played on his illustrious history. In his trademark wit, he declared “I’ve never been one of the bottle. I make the bottle.”
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While many players and managers explore interests such as fashion, art, or music, Mourinho is pioneering a new path in winemaking. True to form, he has approached this venture with the same meticulousness that has earned him numerous trophies across Europe.
Mourinho describes the wine as a celebration of life’s victories, both big and small:
“Crafted with passion and care, it is a gift from one special one to another. Whether you’re celebrating a victory or spending time with people you care about, this wine is meant to be shared with someone truly special.”
The wine is presented in a luxurious case, making it an ideal choice for those seeking a meaningful gift or a memorable addition to a personal collection.
‘The Special One’ is now available for pre-order exclusively through its official website. Fans of Mourinho and fine wine alike can secure a bottle of what promises to be a unique blend of tradition, quality, and personal passion.
With this bold step into winemaking, José Mourinho proves once again why he remains a trailblazer both on and off the pitch.
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