Stone Island has unveiled the Spring/Summer 2025 “Ghost” collection, continuing their “Community as a Form of Research” project with a monochromatic, minimalist approach. This collection sees actor Ethan Ruan, NFL player Garrett Wilson, and former Japanese footballer-turned-entrepreneur Hidetoshi Nakata as its key faces.
Stone Island is synonymous with football terrace culture, a reputation built from its association with casuals and ultras across Europe. The brand’s signature compass badge—often displayed proudly on the left arm—has become an emblem of status within these communities. The importance of “getting the badge in” photos has evolved into a cliché among football fans, symbolising a blend of fashion and allegiance. However, the SS25 Ghost collection takes a more understated approach, maintaining the iconic badge but in a monochrome style that seamlessly integrates with the garments.
The Ghost collection continues Stone Island’s exploration of tonal precision and functional design. The all-black palette reinforces a sense of uniformity, allowing the collection to blend effortlessly into its surroundings—a nod to the camouflage concept that inspired the Ghost line. Nakata’s all-black overshirt, crafted from the brand’s new diagonal linen fabric, epitomises this philosophy. The shirt’s concealed pockets, hidden button placket, and subtle monochrome badge reflect a minimalist aesthetic that is both sophisticated and discreet.
This reserved design approach marks a departure from the bold, statement-making pieces often associated with football culture. Yet, it retains Stone Island’s signature technical prowess and attention to detail. The use of innovative materials like diagonal linen and Alcantara—traditionally found in luxury car interiors—showcases the brand’s dedication to craftsmanship and versatility.
The inclusion of Nakata in the campaign not only highlights the collection’s global appeal but also bridges the gap between Stone Island’s football heritage and its evolution into a symbol of contemporary streetwear. The SS25 Ghost collection caters to a mature, refined audience while staying true to its roots. It resonates with those who recognize the brand’s legacy but seek a more subtle, sophisticated expression.
Stone Island’s SS25 Ghost collection is available now online, offering a fresh take on monochromatic design that respects the brand’s heritage while embracing modern minimalism.
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